Where Culture Meets Contemporary Design

Founded by visionary designer Musa Ibrahim Liasu, Cute-Label emerged from a profound desire to weave authentic African narratives into the fabric of contemporary fashion. Each piece is a carefully crafted chapter that bridges ancestral wisdom with modern innovation.

Since 2010/2011, Cute-Label has transcended traditional fashion boundaries to become a powerful artistic movement. Our collections speak to a global creative community that values authenticity, cultural depth, and innovative design that challenges conventional norms.

We specialize in creating collections that are visually striking, intellectually grounded, and emotionally resonant. Through our distinctive fusion of Nigerian-inspired prints, vibrant colors, and contemporary androgynous tailoring, we celebrate the fluid spectrum of identity and self-expression.

"At Cute-Label, we believe fashion can—and should—transform lives. Every thread tells a story, every silhouette carries meaning, and every collection opens a dialogue between past and future." — Musa Ibrahim Liasu, Founder & Creative Director